- Category: Chapter Meetings
Relationships and how we nurture them are the real underlying reasons clients select one firm over another. Join Jean Leathers, President of Practice Clarity, LLC, as she leads a roundtable discussion about the importance of firm-client relationships. During this presentation, we'll explore a 4-step process that helps architects to be clear about their firm's position, and how that position drives a meaningful strategy to select clients, cultivate relationships, and win work.
April 17, 2012
Reception 5:00 PM; Lecture 6:00 PM
The Center for Architecture + Design
380 East Broad Street
Columbus, Ohio 43215
Admission is free for AIA Members; $20.00 for non-members.
Please call 614.469.1973, or register here and click "Begin Order" to reserve your space!
Jean Leathers, president of Practice Clarity, works exclusively with architects, advising them on building business from new and existing clients. Practice Clarity helps architectural firms to clarify business purpose, establish marketplace position, and cultivate relationships that lead to work.
Jean began her career at URS Cleveland and then transferred to San Francisco where she sold seismic engineering services, directed marketing, and eventually handled corporate communications and investor relations for URS Corporation.
Jean has consulted to architectural, engineering and construction management firms for 20 years, advising on the strategic business development. She regularly speaks and presents workshops at AIA, SMPS and other professional associations, and is widely published in industry trade journals and newspapers.
She is a former Guest Lecturer on Marketing in the MBA program at Case Western Reserve University's Weatherhead School of Management, and earned a Bachelor's Degree in English from the University of California, Berkeley.